In redesigning the logo for Be Yoga Collective, several deliberate changes were made to reflect their transition to a more inclusive and calming aesthetic. The original bright blue and green palette, suited for corporate yoga settings, was replaced with soft blues evoking a tranquil boutique atmosphere. Retaining the sacred 'om' symbol from the previous logo pays homage to the brand's origins while infusing a sense of spirituality into the new identity.

The redesign features the 'om' symbol embracing the business name, symbolizing inclusivity and a sense of community. This composition, reminiscent of a warm embrace, emphasizes the collective nature of the brand's new approach. To add a personal touch, watercolor elements were introduced to the background, lending a unique and organic feel to the design.

Furthermore, a custom color palette and typography were meticulously crafted as part of the overall branding package, ensuring consistency and coherence across all brand assets. These adjustments collectively contribute to a refreshed identity that resonates with Be Yoga Collective's evolving ethos and values.

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