Journey to Handstand

Print Production

Journey to Handstand
This ill-fated event was intended to be a playful, yet informative, promotion for a workshop held by yoga teacher Erica Kiely.
Project Type
Print Production
Project Year
2020

Although this event was unfortunately canceled due to the city-wide shutdown, posters were made printed and displayed at Free Range Brewery in Charlotte, NC promoting yoga teacher Erica Kiely's inversion workshop.

The client's objective was to create an inclusive environment for students to gain confidence in working towards handstands in their yoga practice. The linear minimalist aesthetic helps to assert the importance of spinal alignment in order to practice yoga safely. Using the grid design, additionally text was inverted for a playful nod to the workshop's theme and to embrace an attitude of play and exploration.

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Graphic Design